Audience Analysis Essay Example

Audience Analysis Essay Example Audience Analysis Essay Audience Analysis Essay Running Head: AUDIENCE ANALYSIS Audience Analysis COMM 285 University of Phoenix 7 August 2010 Audience analysis is the first step in any communication process: it gives you the tools you need to shape your product and your message. In order to communicate effectively with your audience, you need to understand who they are, what groups they belong to, and what values they hold.(Locker, Kienzler, 2008) The vice president of Ann Taylor Clothing Stores had a successful approach to dealing with and learning her target audience. She researched her target audience and then divided them into groups and developed a fashion line for each target. Creating information in this manner is not unheard of in the office environment. If a company followed Ms. Krillâ„ ¢s pattern they would see an increase in production and effectiveness, because the workers would have intimate knowledge of the targets. There are many decisions to take into affect when developing information for a target audience. Throughout the remainder of this paper we will discuss audience levels, individual analysis versu s group analysis, and channels of communication. These basic items will assist any individual or company with developing quality information that will be retained by the employees while yielding maximum effectiveness. AUDIENCE LEVELS The first step in audience analysis is to know or discover who your audience is. As explained in chapter two of Business and Administrative Communications, most organizations have multiple levels, so it is only right that there be varied levels of organizational messages. The first level of organizational messages is the gatekeeper. A gatekeeper has the power to stop your message instead of sending it on to other audiences. A gatekeeper is typically a supervisor or section director/head. The next level is the primary audience. The primary audience will decide whether to accept your recommendations or will act on the basis of your message. You must reach the primary audience to fulfill your purposes in any message. (Locker, Kienzler, 2008) The primary audience is normally a board or committee brought together for a specific project. The next audience level is the secondary audience will either comment or make plans based of the information received. Secondary audiences can be legal te ams, inspection teams, or sales representatives. The last two audience levels are the auxiliary audience and the watchdog audience. The auxiliary audience may read and review the message but have nothing to do with the information. An example of an auxiliary audience member would be a person from the logistics department reading a report from the training and development department. The last audience, the watchdog audience, has a political or social responsibility and monitors company business for integrity and trustworthiness. Once you decided the different audience levels one has to determine how they will address them, as individuals or as a group. Each will have a different set of challenges which will be discussed below. INDIVIUAL ANALYSIS vs. GROUP ANALYSIS As a speaker it is important to have background information on the people you will be addressing. Each individual being addressed will receive the information differently; it is impossible to please all listeners when presenting. Knowing a person age and skill level will often give a person a foundation to begin planning what format will be suit the listener. Also knowing a personal job requirement can be an asset when developing information. Though all parts of the information we are sharing is important and may play into one another, each member or section may only need a portion of the entire product to move to the next step. In our age of information technology supervisors have their preferred method of receiving information. Some may choose to receive information on spreadsheets and other my want power point slides. Knowing the main receiver will ensure information is set up to maximize their understanding. When dealing with a group demographics play a major role in disseminatio n of information. Knowing pay information is irrelevant when giving a briefing, but know the companyâ„ ¢s target demographics will be a huge help. Another aspect to take into consideration is dominant figures of a group. Not all members of a group have the same input or knowledge on all the information being discussed. All members should be aware of the all situation, but reality is that most are not set up to be that functional. COMMUNICATION CHANNELS A communication channel is the means by which you convey your message. Communication channels vary in speed, accuracy of transmission, cost, number of messages carried, number of people reached, efficiency, and ability to promote goodwill. (Locker, Kienzler, 2008) There are many types of communication channels that are used to disseminate information in a group setting. The most often used in an informal meeting, this type of setting is more relaxed. Minutes are not taken and attendance is not normally required. Informal meetings are rarely publicized and are mainly known by those attending. Informal meetings can be held by teleconference or by small group. There is normally one person guiding the meeting along but participants are allowed to comment at any point without introduction or permission. Informal meetings may also be held away from the office setting. Many decisions are made over lunch, breakfast, coffee, or tea. Formal meetings on the other hand, are preplanned and the to pics are normally predetermined. Formal meetings also have objectives that the mediator would like to achieve prior to the end of the meeting. Official correspondence is sent out well in advance to remind and request attendance to a formal meeting. This type of meeting are held by senior company executives and attended by department supervisors or directors. The ultimate goal of communication is to pass information from one medium to another. In business this theory has been narrowed from one individual, department, or company to another. The items mentioned above are not the total answer to effective communication but will lay a solid foundation for business communication. In summary, it is important to understand what audience levels will be attending a company meeting; of the five discussed our target will be within one of them. Once the audience levels have been determined the next step is to determine the individuals of meeting or the group as a whole. Group meeting in more general and will take less time. Having a basic understanding of each individual, if feasible, will better assist with information dissemination and product development. Lastly, having a good channel of communication is key to passing along a clear, simple to follow, accurate message. REFERENCES Locker, K, Kienzler, D. (2008). Business and administrative communication. New York, NY: McGraw-Hill Irwin

Marine ecosystems Florida Keys Assignment Example | Topics and Well Written Essays - 500 words

Marine ecosystems Florida Keys - Assignment Example The environment specialist gave an insight on the importance of the environment as a habitat for other animals and for human health. The insight acted as guidance to how we treated the environment at the place for the next three weeks. The park had two laboratories. One dealt with research on marine plants while the other dealt with research on marine animals. In the plant laboratory, I learnt how to operate the modern microscopes. The lab technicians were very helpful in helping us identify the adaptation characteristics of the plants. I was able to see some of the biology facts that I had learnt theoretically. The technicians introduce us to marine crop improvement which was done through numerous tests. At that particular time, the technicians were doing research on improving the green algae plant. Their major aim was to reduce its growth period and increase its adaptation in being a habitat for certain small sea animals (Florida Keys National Marine Sanctuary retrieved from http://www.q2lschool.org/ecosystem/popeco/ecoscenario/drytort/index.html). I worked as an assistant lab technician which led me discovering the adaptation of the algae plant. The animal laboratory was very busy and with many technicians. They had many sea animal specimens which we dissected so as to understand their body features. We dissected different types of fish, and we were able to identify and compare various organs. To test on our understanding capabilities, we were given simple test to dissect crabs and remove certain organs. We were required to describe the adaptability of different features such as how the feet were adapted to movement in water. The project about the crab also required us to identify the different kinds of foods that crab feed on. From my research, I learnt that crabs are omnivorous and they feed on algae and small seas animals such as molluscs and worms. In the laboratory, what amazed me most was the diverse features of

Research Method Dissertation Example | Topics and Well Written Essays - 5000 words

Research Method - Dissertation Example How strong can this sense of community be? 4. What kinds of cultural identity have been formed in this virtual community? Research Method Ethnographic interview.Analysis of the interviews occurred in four stages. In the first stage, the transcripts are analyzed for concepts and themes. The comments and themes are in the transcript margins. This is the first stage. In the second stage, there was an analysis of expert files, which refers to pertinent experts which are from each interview related to each theme, and this refined the themes. These expert files, which are thematically related, were refined further. The theoretical framework of the study is linked to the thee in the fourth stage In the interviews, the interviewee explains his or her version of reality, while constructing this reality. In this way, the interviews are a kind of â€Å"interpersonal drama.† The researcher must stand back, and not direct the interview, because to insert oneself into the interview would in sert the researcher’s agenda into the issue, and the researcher might interpret the themes accordingly. There are alternate interpretations of the interview responses, and the interview should proceed in a manner which encourages this. Because respondents should answer in a way that develops his or her own perspective, the interviews should be unstructured. Nonetheless, the interviews are semi-structured, because this study has an exploratory nature. To develop the research interests of the study, open-ended questions were asked. These open-ended questions were not a strict questionnaire, however. Rather, they were simply used to tease out the key topics, and served as a reminder not to miss these topics. In the beginning of the interviews, the interviewees were given a general idea of what the focus would be. That said, the interviewees were encouraged to direct the conversation’s flow, and I would intervene only when I wanted to more about the issue. The only other t ime that I intervened was when the topic of conversation had gotten too far off of the focus of the interview. The questions were open-ended as much as possible. As the interview reached its’ close, I double-checked the question list to make sure that there was nothing important missing from the interview, and, if this was the case, I probed the interviewee further. Throughout my data collection period, I constantly added new questions to incorporate issues brought up in previous interviews. Recruitment of respondents.Ten people were recruited from the users of internet. I did not attempt to cover all ethnic groups, whichis beyond the scope of the project. Instead, I chose a particular group of people as the target of my study. To achieve the best results, they met the following two requirements: 1. They still maintain their distinctive cultural identities as ethnic people, surrounded in the sea of host countries’ mainstream culture. 2. They are not much affected by th e traditional community ethnic media, yet they are actively using the new media. That way, the influence of the computer media can be best measured. Specifically, Each participant recruited were an expert practitioner of his/her mass mediated world, knowledgeable in the most detailed and intimate ways of how it shapes their identities, which provides entry points to their complex culture condition of living on ‘borderlands’ and to their ongoing process of identity negotiation.

Courage In Little Women And Treasure Island

Courage In Little Women And Treasure Island Little Women was written in the 19th Century in the time of the American Civil War. Many men were away fighting the war or supporting their cause, so women were often left to await their return and run their lives without the support of their husbands and fathers. Treasure Island was written in Britain nearly 20 years later, at a time when the British Empire was at its zenith and British citizens felt invincible. In both books the children are affected by financial issues and it is this that ultimately brings out the courage in the children. Courage is defined as the quality that makes a person able to meet dangers without fear†¦.Bravery. I do not believe that any of the children faced their lives without fear, but they managed to control it to allow them to cope with their own dangers. In this context we must look at how they meet dangers, deal with consequences of their actions and face adversity. We must also look at how their courage, or lack thereof, affects the outcomes in certain scenarios. Courage can be shown both physically and psychologically, but it is the mind that drives a person to show courage; for instance people who show acts of physical bravery are only able to carry the act out with a strength of mind and in turn a psychological courage. The first book I will look at is that of Little Women. The four March sisters, Jo, Meg, Beth and Amy, are left in the care of their mother Marmee when their father goes off to the American Civil War, after losing the majority of their wealth, Mr March lost his property in trying to help an unfortunate friend. Each of the sisters has a different personality and this is no less apparent in the way in which their individual courage is portrayed in the story. The story is set in a difficult period in American history and the author bases the book on her own childhood. The story touches on the fight for independence amongst women at the time and portrays a story that captures courage, love and adversity. It is also very much written for girls as it appeals to the sort of life girls would have recognised in the mid-nineteenth century. The sisters show solidarity through the adversity and one word that crops up frequently, when the author describes the girls change in lifestyle, is Pilgrim. This is an example of courage; the fact that they are prepared to try to make changes in their personalities in time for their fathers return in one year. They face challenges to rid themselves of their flaws and although this is not always a complete success, they show great resolve and strength of mind not to be beaten. This form of courage may not be as colourful as the more obvious, physical courage that is shown in Treasure Island but it has many qualities and gives the readers a belief that they can improve their own lives. Courage is an inspiring trait and it is what makes great leaders; it is the reason that the readers can become engrossed in and involved with the main characters of both the books we are looking at. Courage for the girls is of enduring, of patience and conquering their fears for their father and overcoming their own personality defects. Fetterley suggests that the girls take on this model of womanhood not from choice or out of virtue, but from necessity. This is certainly true of Jo, who longs to break the mould and become a writer, but she knows it is her fathers wish that his little women will do their duty faithfully, fight their bosom enemies bravely and conquer themselves beautifully. She remains true to herself, although her task is to control her temper and try to overcome her dislike of housework. She gets into dreadful scrapes, but has a wonderful enthusiasm for life, which is viewed by the others in varying degrees of disapproval or wistfulness. Alcott gives Jo a steadfast friend and admirer in the shy and retiring Beth. All their striving to improve is worthwhile when Beth gets better and their father returns safely to them. Meg finds love and a future husband, Beth has her health and her father and Jo and Amy are satisfied with their lot. Jo has Laurie, which the reader hopes will blossom successfully in another book. At the last it is Jo who we feel has the courage to step out of the system Jo lounged in her favourite low seat , with the grave, quiet look which best became her. She offers us the most promise for the future, she has the most courage. It is courageous to live in society as a poor relation, to follow their mothers strong moral code in the style of John Bunyons Pilgrims Progress. It is not exciting courage, where the enemy is an evil person, but it is the mundane courage to improve and strive to be good. Marmee allows the girls to make their own mistakes. When they are given 3 months vacation, they ask if they can take their break following their own desires. Marmee agrees to this, but wisely says You may try your experiment for a week and see if you like it. I think by Saturday night you will find that all play and no work is as bad as all work and no play. Of course Marmee is quite right and the girls realise what a peculiar and uncomfortable state of things was produced by the resting and revelling process. The narrative utilised in each of the books is also a determinant of how the various areas of courage are shown and paint different pictures from the simplistic view of what courage is. In Treasure Island Jims narrative of his heroic acts is valuable because he records them modestly, giving us an insider view of heroism that is not very glamorous. Jim is not arrogant, but instead is humbled by his mistakes and successes. He takes full responsibility for his errors rather than finding excuses for them, and he confesses to moments of panic, indecision, and regret rather than bragging exclusively of his successes. Jims remarkable honesty and sincerity often make the heroic or noble claims of the grown-ups, pirates and honourable citizens alike, seem like empty bluster. Jims inclusion of both his follies and his fortunes make his narrative seem more genuine and the adventure more real. If we look back at what defines courage and in particular at the statement that acts of bravery are wit hout fear, we can see that everyone experiences fear even if their ultimate act is one of courage and heroism, it is how ones mind deals with the fear, that creates the courage, as is depicted in the quote from Treasure Island; My curiosity, in a sense, was stronger than my fear we can understand a little of his personality and how he overcomes his natural instinct to be afraid. Although he is courageous, Jims impetuous individualism reminds us that he is still a youth. His tendency to act on his whims and his growing self-awareness also shows that he is caught between two worlds-between childhood and adulthood, and between the lawful, rational world and the lawless pirate world. Jims story is therefore not merely a fanciful adventure tale but also a narrative about growing up. The fact that it is written in the first person allows the reader to enter the world of Jim Hawkins and allow themselves to become the character, incorporating their personalities and in turn understanding th eir strengths and weaknesses fully. Both books look at the growth of the individuals, in Little Women each of the girls sets out to better herself, by losing her least endearing traits and growing into a finer woman because of this. In Treasure Island Jim starts out life as a scared boy who is frightened easily and runs to his mother when he is. As the story continues after the death of his father, Jim becomes more assertive and courageous. In both stories, it is the courage of their convictions that allows them to mature and become what they desire. They all possess strong will-power and a strong understanding of what is wrong and right. In order that they live their lives in this way they must each possess courage. The role that the courage plays in each of the books is creating a hero and keeping the reader interested. Jims physical bravery and heroic acts were aimed at inspiring the boys of that generation. The book was written in a time when men were expected to be brave and courageous and the story of Jim Hawkins taps into the mind of boys who were going through an unsure stage in their lives. The fact that Stevenson made Jim a timid, frightened boy at the beginning of the book and then took him trough a journey of growth and maturity, shows that he was understanding of how many boys of that age were feeling and was hoping that this would inspire and show them the way to become a man. It is believed that Stevenson based the story about his own feelings as he grew up; his 12 year old son was also a major influence on how Jim should be portrayed. In Little women we see a similar influence that the role of courage has on the reader. The book was aimed at young teenage girls who were growing up in a time of expectation. The expectation that you must marry well, not be outspoken, and be a devoted wife. Little women breaks this mould and shows girls in a different light. Jos courage to be outspoken and wilful showed the reader that life didnt have to mean conforming and Beths bravery through illness would show them that courage through times of adversity is a positive attribute. It gave teenage girls in this time another outlook on life and the courage shown by the little women could be related to their own lives in some way. Both books show various forms of courage in children and the historical element plays a large part in the authors choice of character. War affected countries and traditional values made for hard times for many children of the era. The authors were able to free the children from their normal lives and enter into lives of children they could relate to and if they chose to, emulate. Although Treasure Island is a fantasy tale, it again incorporates realistic virtues and traits, it interests the children of the time and is understood by many boys of the era, who lost their fathers . Although the death of Jims father is not a major part of the story, it is the turning point for Jim as he begins to find his courage and maturity. Books are often written to give children role models and the most successful have characters that they can relate. This is still true of todays writing and character inspiration for many of todays leading childrens novels has come from the realisation that the need for a courageous, brave main character is paramount to encouraging children and young teenagers to read so they can live their own lives through these people and take on their qualities. I believe that the role of courage of the children in both Little Women and Treasure Island is the overriding reason for the success of the books. As has been mentioned above, the historical reasons, the need for children to read about their peers acting in a courageous way and the inspiration that the characters produce for the reader are all reasons for the success of the books. The courage and bravery of the children has been so powerful that it has led to future authors trying to reproduce the characters in their stories. They may be extremely different characters, but if you look at how Pullman created Lyra or Rowling created Harry Potter they all share one trait in particular, courage.

Relationship Between Macbeth and Lady Macbeth Essay

All through the play of â€Å"Macbeth† there is a continuing relationship between Macbeth and Lady Macbeth. The relationship has a significant role that creates most of the actions, reactions, moods, feelings and attitudes in the play. That relationship changes throughout the play, at first there is a lot of respect between them, however in time Lady Macbeth takes the part of the more dominant character of their relationship. At the beginning of the play, Macbeth and Lady Macbeth they respect each other and are on exactly the same wavelength, so close they can almost read each other’s thoughts when they are apart. â€Å"†¦ I feel now / The future in the instant. † (I, v) Having decided to murder Duncan, their relationship becomes even more intense, it’s a passionate, obsessive, almost sexual excitement. As well there’s fear and terror involved in the relationship. â€Å"What cannot you and I perform upon / Th’ unguarded Duncan? † (I, vii) After Duncan’s murder, Lady Macbeth appears stunned by Macbeth’s killing of the guards. Suddenly she feels that the situation is getting out of control and Macbeth is becoming more vicious. This is the first time we feel they are growing apart. â€Å"O, yet I do repent me of my fury, / That I did kill them. During the time between the coronation and the banquet the relationship becomes very distressed. Neither of them are sleeping. Guilt is overcoming the couple. Macbeth begins to plan and think alone and shuts out Lady Macbeth from his thoughts. â€Å"How now my lord! why do you keep alone†¦? † (III, ii) By the banquet scene, Lady Macbeth realises she can’t do anything to help her husband. At the end, she and her husband, have grown apart, so they are no in a relationship anymore. He is determined to go back to the witches; we feel that Macbeth is no longer trusting his wife but instead in â€Å"You lack the season of all natures, sleep. (III, iv) After the banquet there is a long period when all Lady Macbeth can do is watch as Macbeth continues killing. By the last Act, a combination of isolation and guilt has driven Lady Macbeth mad. †I tell you yet again, Banquo’s buried, he / Cannot come out on’s grave. ‘ (V, i) †Shortly before the end, Macbeth too realises that his life no longer has any meaning and calmly faces his own death at the hands of Macduff. In this play the relationship between Macbeth and Lady Macbeth had a significant role of creating most of the actions, moods, feelings, and attitudes. The relationship changed throughout the play.

Population Management Strategies Essay

China has one of the largest population densities in the world. In Russia there is a decline in population which is observed to increase drastically. In Western Europe as well, the population decline is as a result of the social and economic lifestyle that the natives lead. Varied measures are therefore taken against the population growing trends. This study compares and contrasts the population management strategies of the above mentioned nations (Gordon, 2005). 2. 0 Population growth in Russia Presently, there is a remarkable decline in population and this is a major problem in Russia. Russia’s population is estimated to be 143 million, however, in every year there is a turn down of about seven hundred thousand people; calculations indicate that this decline is about one hundred people dying every hour; this has led to predictions that the country’s population by the year 2050 could be as low as one hundred and twenty million. It could also have an economic and geopolitical impact (Gordon, 2005). a) Causes of the population crisis The observed high mortality rate, short life expectancy and an increasing number of deaths from causes that are not natural; are the major factors contributing to the population decline in Russia. Russia’s number of deaths per 1,000 people is at 16, compared to Western Europe which is 5. Out of the 150,000 people who die in natural deaths, 46,000 are suicidal cases, 40,000 killed in road accidents, 36,000 murdered and 36,000 are as a result of alcohol poisoning. High abortion in Russia contributes to the low birth rate. However there is a great decline in abortion since the Soviet times when abortion was utilized as a method of birth control (Gordon, 2005). The official statistics survey indicates that there are 1. 6 million abortions in Russian women, which is higher than the birth rate. Generally, there is a low birth rate in the country attributed to high rates of alcoholism and economic hardship. Currently, Russia’s birth rate is 1. 34 children per woman of fertile age, which is less compared to the required 2. 14 children per woman. Additionally, the estimated life expectancy in Russia is about 58 years for men and 72 for women, thus thirty percent of the men population do not reach the beginning of their pension age (Gordon, 2005). Russian experts also suggest that the depopulation in the country is due to political and economic upheaval experienced in the country in the 1990s. Due to bad planning and implementing of liberal economic reforms, social insecurity was evident among the nationals and thus they sought to have fewer children. The rate of foreigners moving into Russia is low; little relocation is observed within the former republics of the Soviet Union. However the rate of movement of nationals outside Russia to Western Europe and other places is high and it’s usually for search of a better economic situation (Gordon, 2005). b) Management strategies In 2005, there was an increase in the number of births which was due to a large number of girls born in the 1970s-1980s who could bear children by then. Thus the birth rate can be stimulated, the maternal and infant mortality rates reduced. By enhancing the reproductive health and quality of the population, the population growth can be boosted. A new demographic development concept is essential for it will outline the national goals such as average increase of life expectancy in the nationals and increase in birth rate. Russia has a chronic occurrence of cardiac and oncological diseases. The average life expectancy can be boosted by six more years if an initiative is taken to reduce deaths that arise from such disorders (Gordon, 2005). 3. 0 Population growth in China and management strategies China is among the world’s top nations that experience a very large population with a relatively small youth cohort which is attributed to the People’s Republic of China’s one –child policy. Except for the population policies implemented in China in 1979, the current population in china would be reading at 1. 7 billion. It is recorded that china’s population in 1953 was 582 million; however by the year 2000, the population was twice as much, estimated at 1. 2 billion (Peng, & Guo, 2000). The first leaders in China believed that a large population was a great investment, yet, as the population grew rapidly it became a liability and this led to a mass campaign effort for birth control by the Ministry of Public health; though this was in vain. Again, a rapid population was experienced after the interval of the ‘Great Leap Forward’. In the 1960s, emphasis was laid on late marriage and in 1964; birth control offices were established in the central government and at the provincial level, contraceptives were used in family planning. This campaign was seen to be successful until the Cultural Revolution era (Peng, & Guo, 2000). In 1972 and 1973, birth control resources were distributed countrywide. At administrative and in various collective enterprises, committees were launched to ensure implementation of the birth control programs; both rural and urban areas were covered. Mao Zeodong who was behind the family planning movement died in 1976, and the government failed to acknowledge that economic growth and improved living standards are affected by the population growth. However, in the 1970s the fast growing population of China prompted the government to establish a limit in the number of children born; the highest suggested family size was two children in cities and three or four in the countryside (Peng, & Guo, 2000). Since 1979, the one-child policy that was widely in use. The policy had different guiding principles on national minorities and only one child was permitted to the married couples. The policy helped China to achieve its goal of stability and a fertility rate that was greatly reduced; an average of 5. 4 children per women was reported. Those who observed the one child program were rewarded by getting a one-child certificate that permitted them to get cash bonuses, better childcare, longer maternity leave and good housing allowances; and they were to pledge that they would not bear children anymore. The population in the rural areas however, determined the efficiency in the policy implementation program; since they accounted for 60% of the total population (Peng, & Guo, 2000). Studies indicate that coercive measures were used in order to make the one-child policy a success. The assumed methods included psychological pressure, use of physical force, and in some cases forcing abortions and infanticide. However, the government officials insisted that the family planning process was on voluntary basis and measures applied in implementing the programs were persuasive and economic based (Peng, & Guo, 2000). Between 1970 and 1980, there was a drop in the crude birth rate from 36. 9 per 1,000 to 17. 6 per 1000, which was due to â€Å"wan xi shao† birth control campaign,-late marriages, longer intervals between births and fewer children. In addition, the social and economic changes that had taken place, amongst which was the high level of employment of women in rural and urban areas and low mortality rate in infants, may have contributed to the aforementioned. Nonetheless, in the countryside, people valued large families, especially sons, for assistance in the fields and support during old age. This seems to have applied to the rest of China as a whole; there is a gender imbalance in China; the 2000 census report showed that 119 boys born of every 100 girls. The government was thus forced to ban the selective abortion for female fetuses in July 2004 (Peng, & Guo, 2000). 4. 0 Population growth in Western Europe Since the 1960s, there is a substantial decline in Western Europe’s population which is accredited to low fertility rates. By 1999, the total fertility rates had dropped so much; an average of 1. 45 was recorded in the fifteen European Union countries. A total fertility rate at 1. 5 is presently experienced by eight out of fifteen of the western European countries. However, there are immense disparity among these countries in terms of timing and the level of when the decline started as well and in the rate and decline duration. Socioeconomic and demographic factors have contributed to the differences in pattern of West European fertility levels. There are concerns pertaining to the imbalance of the population age structure, ability to maintain European welfare state systems and consistency in social affairs. This has les to the implementing of family policies in order to safeguard the nations’ populations (Caldwell et al. 2006). a) Management strategies i) Maternity protection: this was a step towards creating an opportunity for women to give birth because of the demand from employment, differences in gender and equality; protection of labor and regulation. The Western European countries thus introduced compulsory maternity leaves for women who are working. Other countries such as France introduced a policy in support of women in reconciling employment with motherhood. In Scandinavia, greater emphasis was put in leaves and protective labor legislation. The recommended maternity leave period is 14weeks; however it varies between 20weeks in Italy and 16-18 weeks being the common length in other countries (Caldwell et al. 2006). ii) Parental leave: the government has amended the parental leave regulations and different parental-leave schemes have been implemented. These leaves are available only to parents and they vary from one country to another. The benefits also vary significantly; in some countries they are either unpaid or given a low pay (Caldwell et al. 2006). iii) Childcare services: at the beginning of industrialization, childcare services were instituted to cater for the orphans and children who were unattended due since their mothers were working. However up to the 20th century, childcare services changed to charity education to promote social and individual development. The catholic institutions were pioneers in provision of this kind of service. Presently the services offered differ athwart the nations (Caldwell et al. 2006). iv) Child benefits: this system came up as wide array of policy intentions. Its major role was to cater families in need for instance widows who had children and divorced or single mothers. However these support systems vary in terms of services offered across the countries (Caldwell et al. 2006). 5. 0 Conclusion In Russia and Western Europe, population decline is the major crisis which is as a result of varied factors. Russia’ decline is caused by inappropriate standards of living and in Europe, the level of industrialization that has created working opportunities has denied women the chance to bear children, hence population decline. In China, the challenge is high population that is caused by uncontrolled popular growth. The future population in China is likely to face gender imbalance and besides it has an increasingly aging population. There is a limitation in the way services are offered in the family systems. A cross-national variation in family policies’ provisions and modalities is evident in Europe. Hence it is difficult to look into the effects of family policies on individual childbearing behavior in order to make a comparison between the countries. Some countries share fertility advances, and family policy systems. The countries in West Europe are clearly divided (Caldwell, et al. 2006). References: Peng, & X. , Guo, Z. (2000): The Changing Population of China, ISBN 0631201920, 9780631201922, Blackwell Publishing. Caldwell, B. K. , Caldwell, P. , Caldwell, J. C. , Caldwell, P. Schindlmayr, T. McDonald, P. F. (2006): Demographic Transition Theory. ISBN 1402043732, 9781402043734, Springer Gordon, E. E. (2005): The 2010 meltdown: solving the impending jobs crisis. ISBN 0275984362, 9780275984366, Greenwood Publishing Group

Year 11 Physics Assignment - 2811 Words

Notice of Assessment Task Preliminary Course in Physics Date of Initial notification: 1/2/2013 | Date of submissionTerm 1 Week 5 | Task Number: One – Research | Time Allowed:2 weeks | Weighting of Task: 15% | Course component / Focus area / Topic Module:Module1: The World Communicates | Task Description:The world communicates by making extensive use of the electromagnetic spectrum. For the average person this is commonly accessed using radio waves. These radio waves may be over the AM or FM radio wave bands or the radio waves that transmit our television signals. Not only are people always within a ‘phone call of each other anywhere in the world they are also able to find out exactly where in the world they are by use of†¦show more content†¦strating the energy transformations involved in the process * outlines what frequency modulation or amplitude modulation is | Question | Outcome | Marks | Criteria / Answer | Part B | | 20-17 | * shows evidence of information on GPS’s from a brochure and a scientific source * accesses the scientific accuracy of the brochure by identifying areas of comparison in both publications noting any relevant missing information gives supporting statements for the assessment * evaluates the validity of the information in the brochure and gives supporting statements for the assessment * presents clear relevant drawings that show how waves are used in GPS’s * identifies how the properties of waves that make them useful for this type of technology * identifies some current research into the future development of GPS’s | | | 16-13 | * shows evidence of information on GPS’s from a brochure and a scientific source * accesses the scientific accuracy of the brochure by identifying areas of comparison in both publications gives supporting statements for the assessment * ev aluates the validity of the information in the brochure and gives supporting statements for the assessment * presents relevant drawings that show how waves are used in GPS’s * identifies how the properties of waves that make them useful for this type of technology * identifies some current research into the future development of GPS’s | | | 12-9 | * shows evidence of information onShow MoreRelatedDefine contract. 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